Client：小菜一碟｜XIAOCAIYIDIE

Date：2022.5

Design：Dong Yunpeng

Proposal Production：Dong Yunpeng

Artistic Director：Zhao Whenhow

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Concept :

The three main origins of steamed vegetables are. Tianmen in Hubei, Liuyang in Hunan and Changshu in Jiangsu. The steamed dishes are fresh and delicious. "XIAOCAIYIDIE" is based on the pursuit of traditional craftsmanship and adheres to the brand concept of "delicious, fresh and healthy". the brand symbol is based on the word "steamed" and uses the brand colors of red and high-grade gray.

四方食事，不过一碗人间烟火。蒸菜起源于三大蒸菜之乡：湖北天门、湖南浏阳、江苏常熟。通过饭甑蒸饭之余，同时把菜品放置在米饭之上，饭菜皆熟。蒸菜在加热过程中处于封闭状态，直接与蒸汽接触，一般加热时间较短，水分不会大量蒸发，所以成品原味俱在，口感细嫩软烂。“小菜一碟”在追求传统工艺的基础上，秉承“美味、新鲜、健康”的品牌理念，并引出“碟碟多样·蒸蒸日上”的品牌slogan。品牌符号围绕一个“蒸”字出发，设计出古色古香又不失俏皮灵动的品牌LOGO，配以从中国传统红色与五谷主食中提取的芽黄灰作为品牌色，并延伸出“小菜一碟”对餐饮品牌物料延展设计。